PPC Advertising – The Basics of Pay Per Click Advertising

Google PPC marketing can be very scary to the new internet marketer. Many people interested in starting an internet marketing business have stayed far away from Google PPC (pay per click) marketing campaigns because they are afraid of loosing a lot a money there are many horror stories of how people have went bankrupt over PPC.

Therefore, let us take a look at the advantages of a good PPC marketing campaign and not just, on the risks involved. Remember the saying no pain no gain. There will always be risk involved in any business venture but you can make your risk in PPC a calculated risk by putting in certain monitoring and control protections.

When you take an ad in a newspaper or even on the Internet, such as a banner ad on a particular Web site, you pay a full fee no matter how many people see the ad. While a newspaper has a diverse audience, using PPC advertising can help you target your audience better because, to a large extent, only people who are interested in your niche market will even see their ads. It is true many people have become almost immune to ads on web pages, but a certain percentage will still click if the wording of the advert catches their interest.

Why track Conversions?

Let’s imagine you own a shop in a high-street as an example. It has plenty of customers and you’re making good profits from the products you’re selling. You’re happy with the number of customers your shop gets. But if you knew why these customers were coming to your shop and where they were coming from you could find more like-minded customers to also come into your shop.

By having your ad seen on the first page of Google search results, the chances of driving hundreds of targeted leads daily to your website increases. Your ad should begin showing within in 30 minutes from the time you set up your campaign.

If you target the right kind of consumers with your PPC marketing ad campaign, you will be able to locate people who are ready, willing and able to buy your product. Using long phrase keywords will increase your lead results. For example, competing for the term “MLM” might cause people to click through who are looking for MLM lawyer, MLM scam, or MLM books.

How do I track Conversions?

The best way to track conversions with AdWords is to login to your account and under “Reporting” select “Conversions”. It’s very quick and easy to setup conversion tracking. You’ll be given some code to insert into the web page where the conversion completes.

You can then go to your campaign page where conversions will start being tracked. You can now go through all your keywords and list them on order of conversions. Just remove the keywords that don’t convert well or are costing too much money

Resource Author Francisco Rodriguez H.
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