Adwords Pay Per Click Program, Improve Your Bottom Line with Quality Score

Perhaps the most revolutionary marketing programme in history is still in its infancy but holds the assurance of forever leveling the commercial playing field for large and small marketers alike.

It’s the Google pay per click programme called Adwords and it’s turning the world of advertising inside out.

We’re all acquainted with standard advertising. Never-ending ads on cable television, often about things most viewers have no interest in: little blue pills for that “special” moment; reduce your taxes with former “IRS” professionals; deodorant for women; get rid of gingivitis.

And, certainly, there’s the grossly expensive, poor cost-effective, Yellow Book advertising: “Let Your Fingers do the Walking.”

So little benefit at so dear a price. What a waste of money!

Whatever the medium in the Advertising Age, there were two constants. Advertisers were compelled to pay an enormous amount of money to run ads which the overwhelming the majority of viewers or readers that saw the ads simply had no interest.

The dawn of the Digital Age changed all that.

Just about overnight, it seems, the world got connected. Through PCs and smart phones, people everywhere—-from Chicago to China, United States to United Emirates, Russia to Antarctica, and every place in between—-could use the Web to communicate with one another, see what the rest of the world was doing and, naturally, shop from the comfort of home or while sitting in Starbucks.

And, they did. From a relative drip, internet shopping speedily became a raging torrent. Big Box business giants took note and saw an extraordinary opportunity to improve their revenues.

And, so did Google. The world’s most searched search engine noticed that it had the power to instantly connect potential buyers with companies that had what the consumers wanted using the same keyword technology that drives the Net.

Then, someone at Google had an epiphany. Three in fact.

The first was to offer advertisers the ability to target their campaigns to folks who were hunting for retailers having the very services or products the marketers had for sale.

The second epiphany was to offer advertisers the ability to pay only for clicks to their websites. Pay-per-click was born.

The third was to flatten the world of advertising by leveling its playing field. For the first time ever, any person, anywhere, could market products online at prices they could afford.

The power of pay-per-click (PPC) web advertising rests in its capability to produce targeted traffic to a site’s landing pages more inexpensively than any traditional advertising medium.

This targeting ability helps eliminate wasteful, costly clicks, from web tire-kickers that only deplete your budget instead of producing profits.

Google advertisers set the price of a keyword by an easy online bid process. An advertiser can influence where his ads will appear by the price it’s able to pay. For example, if one advertiser bids $1.00 per click and another half that amount , other things being equal, the higher bid will result in better placement.

But, here is where the third epiphany leveled the advertising field. Recognizing the deep pockets of the most established, wealthiest corporations could tilt the marketing advantage in their favor, Adwords added a feature called Quality Score which takes into account the quality and relevance of an advertisement and landing page.

Rather than simply determining an ad’s placement by the price per click, Google uses a formula like this: Quality Score multiplied by PPC bid=ad placement. A top Quality Score can lead to a small marketer getting higher ad placement for less money than a competitor.

The lesson here: any serious Adwords advertiser, irrespective of how little or how limited his budget, has a good possibility of competing with the Big Box companies and making money from the nascent Digital Age, particularly by paying attention to Quality Score.

Exploit the Digital Age to your advantage by making the effort to learn and implement the most successful online business ideas.

The greatest difference between most Google pros, the ones who profit, and amateurs, those who don’t , is often understanding the best way to avoid common Adwords advertising mistakes.